Storyboards and edit direction

Creative Studio

This is the execution board for turning each hero drop into usable video and static creative without improvising from zero every time.

SwitchBot K20+ Pro
Board 1Radar 90
Opening frame

Show SwitchBot K20+ Pro in the first 2 seconds with a direct use-case visual.

SwitchBot K20+ Pro

The household robot that makes NovaMart look two years ahead of normal stores.

Storyboard
Hook Frame

Shot 1: show the product immediately in use or on-body.

Problem Frame

The household robot that makes NovaMart look two years ahead of normal stores.

Proof Frame

People stop for robotics when the use case is visible in the first three seconds.

Authority Frame

Radar 90/100. Source reference: SwitchBot.

CTA Frame

Drive traffic to NovaMart via TikTok/Reels cold traffic -> product page -> Meta retargeting -> cart recovery.

Overlay Lines
  • - SwitchBot K20+ Pro
  • - Radar 90/100
  • - Official Brand Find
  • - SwitchBot K20+ Pro
Static Concepts
  • - Founder-style comparison card
  • - Problem-solution carousel
  • - Premium product close-up with use-case caption
Edit Notes
  • - Keep the first 3 seconds visual and concrete.
  • - Do not lead with discounts or fake urgency.
  • - Anchor the product in use case, proof, and source quality.
Creator Notes
  • - Lead with visible movement in the first 2-3 seconds.
  • - Frame it as a flagship smart-home product, not a novelty toy.
  • - Show one practical daily-life use case and one premium/future-tech angle.
RayNeo X3 Pro AI Smart Glasses
Board 2Radar 87
Opening frame

Show RayNeo X3 Pro AI Smart Glasses in the first 2 seconds with a direct use-case visual.

RayNeo X3 Pro AI Smart Glasses

Future-tech halo product that upgrades the authority of the entire storefront.

Storyboard
Hook Frame

Shot 1: show the product immediately in use or on-body.

Problem Frame

Future-tech halo product that upgrades the authority of the entire storefront.

Proof Frame

Even people who do not buy premium smart glasses will remember the store that surfaced them first.

Authority Frame

Radar 87/100. Source reference: RayNeo.

CTA Frame

Drive traffic to NovaMart via Short-form awareness -> launch page thesis -> creator reposting -> email capture for future drops.

Overlay Lines
  • - RayNeo X3 Pro AI Smart Glasses
  • - Radar 87/100
  • - Official Brand Find
  • - RayNeo X3 Pro AI Smart Glasses
Static Concepts
  • - Founder-style comparison card
  • - Problem-solution carousel
  • - Premium product close-up with use-case caption
Edit Notes
  • - Keep the first 3 seconds visual and concrete.
  • - Do not lead with discounts or fake urgency.
  • - Anchor the product in use case, proof, and source quality.
Creator Notes
  • - Do not oversell features that are unclear on camera; sell the category direction and visible design.
  • - Use a calm future-tech tone, not discount-store hype.
  • - Treat it as a conversation starter and halo product.
Timekettle Fluentalk T1 Handheld Translator
Board 3Radar 90
Opening frame

Show Timekettle Fluentalk T1 Handheld Translator in the first 2 seconds with a direct use-case visual.

Timekettle Fluentalk T1 Handheld Translator

A product that sells global mobility, not just hardware.

Storyboard
Hook Frame

Shot 1: show the product immediately in use or on-body.

Problem Frame

A product that sells global mobility, not just hardware.

Proof Frame

Translation hardware has a strong before-and-after narrative that crosses countries easily.

Authority Frame

Radar 90/100. Source reference: Timekettle.

CTA Frame

Drive traffic to NovaMart via Search + travel creators -> product page -> upsell into the translation-tech lane.

Overlay Lines
  • - Timekettle Fluentalk T1 Handheld Translator
  • - Radar 90/100
  • - Official Brand Find
  • - Timekettle Fluentalk T1 Handheld Translator
Static Concepts
  • - Founder-style comparison card
  • - Problem-solution carousel
  • - Premium product close-up with use-case caption
Edit Notes
  • - Keep the first 3 seconds visual and concrete.
  • - Do not lead with discounts or fake urgency.
  • - Anchor the product in use case, proof, and source quality.
Creator Notes
  • - Open with a real-world language-friction scenario.
  • - Show the product as a confidence tool for movement, not just a translation spec sheet.
  • - Keep the demo practical and cross-border.
eufy Video Smart Lock S330
Board 4Radar 90
Opening frame

Show eufy Video Smart Lock S330 in the first 2 seconds with a direct use-case visual.

eufy Video Smart Lock S330

Security product with obvious value because it replaces three separate categories at once.

Storyboard
Hook Frame

Shot 1: show the product immediately in use or on-body.

Problem Frame

Security product with obvious value because it replaces three separate categories at once.

Proof Frame

Security products convert when the time saved and trust gained are both easy to grasp.

Authority Frame

Radar 90/100. Source reference: eufy.

CTA Frame

Drive traffic to NovaMart via Meta interest targeting -> comparison creative -> product page -> remarketing for buyers with intent.

Overlay Lines
  • - eufy Video Smart Lock S330
  • - Radar 90/100
  • - Official Brand Find
  • - eufy Video Smart Lock S330
Static Concepts
  • - Founder-style comparison card
  • - Problem-solution carousel
  • - Premium product close-up with use-case caption
Edit Notes
  • - Keep the first 3 seconds visual and concrete.
  • - Do not lead with discounts or fake urgency.
  • - Anchor the product in use case, proof, and source quality.
Creator Notes
  • - Use entry, lock, and monitoring in the same story arc.
  • - Avoid hype language and lean into reliability, simplicity, and confidence.
  • - Show what problem gets removed from everyday life.
Solawave 4-in-1 Red Light Therapy Wand
Board 5Radar 90
Opening frame

Show Solawave 4-in-1 Red Light Therapy Wand in the first 2 seconds with a direct use-case visual.

Solawave 4-in-1 Red Light Therapy Wand

Beauty-tech product with premium routine value instead of discount-store energy.

Storyboard
Hook Frame

Shot 1: show the product immediately in use or on-body.

Problem Frame

Beauty-tech product with premium routine value instead of discount-store energy.

Proof Frame

Beauty tech spreads when it feels credible, aesthetic, and easy to imagine in a daily routine.

Authority Frame

Radar 90/100. Source reference: Solawave.

CTA Frame

Drive traffic to NovaMart via UGC + creator whitelisting -> landing page -> email capture -> repeat content around routine usage.

Overlay Lines
  • - Solawave 4-in-1 Red Light Therapy Wand
  • - Radar 90/100
  • - Official Brand Find
  • - Solawave 4-in-1 Red Light Therapy Wand
Static Concepts
  • - Founder-style comparison card
  • - Problem-solution carousel
  • - Premium product close-up with use-case caption
Edit Notes
  • - Keep the first 3 seconds visual and concrete.
  • - Do not lead with discounts or fake urgency.
  • - Anchor the product in use case, proof, and source quality.
Creator Notes
  • - Use clean lighting and a premium routine setup.
  • - Lead with why this feels more credible than generic skincare gadgets.
  • - Show repeatability and daily-use context.